BBC WORLD NEWS North America

Referendum Documentaries: 30/08/2014 GMT

Factual: Politics

Mind Games

30/08/2014 GMT

Referendum Documentaries

BBC World News - Referendum Documentaries, 30/08/2014 GMT

A look at the psychological techniques used to influence the Scottish referendum vote.

Documentary in which Ken MacDonald explores the psychological techniques used by both campaigns to influence how people vote in the Scottish referendum.

Scotland is about to make one of the most important decisions in its history. On the 18th September, people will vote to decide if Scotland becomes an independent country. Ken MacDonald explores what psychological techniques both campaigns are using to influence how people will make up their minds ahead of this historic vote. Speaking to leading neuroscientists, those campaigning on both sides of the debate and by conducting research, this programme attempts to determine the factors which affect the way people come to conclusions. Neuroscientists believe that when faced with making important decisions a range of emotional, psychological and neurological factors affect the outcome. Using the latest technology to tap into peoples' subconscious, it is now possible to determine how a person might vote before they even realise it themselves.

BBC World News

BBC  World News

Documentary series focused on the upcoming Scottish referendum.

The BBC's international 24-hour news and information channel, as seen by viewers in Africa.

Accessibility links

Programme Index

Referendum Documentaries

30/08/2014 GMT

Genres

Series

BBC WORLD NEWS North America

About BBC World News