BBC Radio 4 LW

In Business

Factual: Money

Series about the world of work from vast corporations to modest volunteers

Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers

In Business: Price Conscious

Factual

Price Conscious

15/05/2014

BBC Radio 4 - In Business, Price Conscious

Peter Day looks at current retail pricing strategies, from market stalls to luxury brands.

Peter Day looks at current retail pricing strategies, from market stalls to luxury brands. How are prices set, and how much are we prepared to pay for things?

Manufacturers were banned by law from fixing retail prices 50 years ago, ushering in a revolution in British retailing. So what do prices mean now? How are they set and how much are we prepared to pay for things? Peter Day finds out.

BBC Radio 4

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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