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Escape from the Boardroom: Spyker

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21/09/2013 GMT

Spyker

Escape from the Boardroom

BBC World News - Escape from the Boardroom, Spyker

Spyker CEO Victor Muller spends a week on the front line of his sports car business.

How well do today's CEOs know their own businesses?  Victor Muller, head of luxury sports car maker, Spyker, is put through his paces as the company gears up to launch a new model.

Spyker Cars is a small car manufacturer based in the Netherlands. Run by 53 year old CEO Victor Muller, it makes bespoke hand-made luxury sports cars for a very select clientele, with their present car, the C8 Aileron, retailing at two hundred and fifty thousand dollars.
In just two months' time Victor plans to unveil his latest creation, the B6 Venator, to the awaiting automotive world at Pebble Beach, California. Designed to retail at one hundred and fifty thousand dollars, Victor sees the new car as an opportunity to reach a wider audience and help drive his company back into profitability.
If successful with the launch, Victor hopes to increase production from his present schedule of just one car a week to ten cars a week. 
Victor will escape the boardroom and spend a week with his team on the front line. After being challenged by his staff to see for himself the obstacles that lie ahead in bringing his dream alive, will he discover just how uncomfortable life in the fast lane can be?

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How well do today's CEOs know their own businesses?

How well do today's CEOs know their own businesses? We take them out of the boardroom and put them through their paces to see what they can learn.

How well do today's CEOs know their own businesses?  We take them out of the boardroom and put them through their paces to see what they can learn. Even the most in-touch, may be surprised.

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