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You and Yours: Call You and Yours: Supermarkets - is it about trust or value?

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25/03/2014

Call You and Yours: Supermarkets - is it about trust or value?

BBC Radio 4 - You and Yours, Call You and Yours: Supermarkets - is it about trust or value?

With Winifred Robinson. Is where we choose to shop based on trust, price or convenience?

The supermarkets are battling harder than ever for our business. Winifred Robinson asks if where we choose to shop is based on trust, price or convenience.

The UK's "big four" supermarkets are facing their biggest challenge in a decade with the arrival of discount stores. They've lost market share to shops offering lower prices with no added extras. But they are promising to fight back. Sir Philip Green, the owner of Arcadia is entering the market by selling food in his BHS stores and says he will undercut prices by 10%. But is it just lower prices that we want? How much does trust play a part in where you decide to shop? Do you chase value and bargains at different supermarkets, abandoning the traditional notion of the weekly shop? Have you left one supermarket behind completely to embrace another? 

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Presenter: Winifred Robinson
Producer: Simon Browning.

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