Original version

Simulcast of BBC One Northern Ireland in high definition. From 24/10/2012

BBC One Northern Ireland HD

Pound Shop Wars

Documentaries

Factual

Documentary series following the competition between Britain's pound shop chains.

Documentary series following the competition between the rival pound shop chains on Britain's high streets.

BBC Two

Simulcast of network BBC One in high definition. From 03/11/2010

BBC One HD

Simulcast of BBC One Scotland in high definition. From 14/01/2013

BBC One Scotland HD

The BBC West region started on 1st September 1957 as part of the BBC Television Service, before becoming BBC One West.

BBC One West

Simulcast of BBC One Wales in high definition. From 29/01/2013

BBC One Wales HD

The BBC South West region started on 20th April 1961 as part of the BBC Television Service, before becoming BBC One South West.

BBC One South West

The BBC South region started on 5th January 1961 as part of the BBC Television Service, before becoming BBC One South.

BBC One South

BBC One London

London

BBC One West Midlands

BBC One region covering Derbyshire, Leicestershire and Nottinghamshire.

BBC One East Midlands

The BBC East region started on 1st May 1959 as part of the BBC Television Service, before becoming BBC One East.

BBC One East

BBC One North West

The BBC North East & Cumbria region started in 1959 (tbc) as part of the BBC Television Service, before becoming BBC One North East & Cumbria.

BBC One North East & Cumbria

BBC One Yorkshire

BBC One Oxfordshire

Formerly part of a wider BBC One South East region that included London and part of the South region. Separated from BBC One London 2001-09-03 following reorganisation of the South East region.

BBC One South East

BBC One Cambridgeshire

BBC One Channel Islands

BBC One Yorks & Lincs

BBC One Scotland

Scotland

BBC Northern Ireland region started on 19th April 1955 as part of the BBC Television Service, before becoming BBC One Northern Ireland.

BBC One Northern Ireland

BBC One Wales

Wales

Simulcast of network BBC Two in high definition.

BBC Two HD

BBC Two Scotland

BBC Two Northern Ireland

Until 03/01/2009 BBC Two Wales (analogue) was known simply as BBC Two Wales. BBC Two Wales (digital) was BBC 2W. From 03/01/2009 BBC Two Wales schedules on both analogue and digital became identical

BBC Two Wales

BBC Two England

England

Pound Shop Wars: Series 1

Caroline Aherne

Kerry Brierley

Emeka Onono

Pound Shop Wars: Series 1: Episode 4: Too Posh to Pound Shop?

Too Posh to Pound Shop?

Episode 4

Episode 4: Too Posh to Pound Shop?

Series 1

BBC One - Pound Shop Wars, Series 1, Too Posh to Pound Shop?

Chris fights to win middle class customers by opening a branch in Harrogate.

Documentary series. Chris fights to win middle class customers by opening a branch in Harrogate, and he tries to launch Britain's first online pound store.

Chris fights to win customers who would not normally visit a pound shop - the middle classes. He also tries to make pound shop history by becoming the first to go online. 

With austerity hitting his core customers and more competitors than ever before, Chris needs to find new markets to grow his empire. With signs that the middle classes are warming to the idea of pound shopping, Chris opens a store in one of the few places in Britain that does not have a pound shop - affluent Harrogate. But some locals are horrified, and he faces a fight to win over the upmarket town. 

The Pound Shop Wars enter cyberspace as as Chris also goes online, launching what he hopes will be Britain's first online pound store. It is a venture that sees him getting into bed with an unlikely business partner - the founder and original owner of Britain's biggest pound shop chain and his arch-rival, Poundland. Before long, the press gets hold of the story and three mums from Devon decide to try to beat him by opening their own one pound store online. 

As well as winning new markets, Chris is also fighting to keep hold of the customers he already has. Faced with the might of Tesco and Asda, now muscling in on the £1 phenomenon, Chris fights back by launching Great Britain's first pound shop mascot - Mr Pound. The mascot is deployed at the opening of one of Tesco's biggest-ever stores, where Chris is also opening a shop less than 100 meters away. It is one man in a foam pound suit against the marketing might of Britain's biggest supermarket.

Accessibility links

Programme Index

Pound Shop Wars

Series 1

Episode 4: Too Posh to Pound Shop?

Contributors

Genres

Formats

Brand

Series

BBC One Northern Ireland HD

About BBC One