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Victoria Derbyshire: 13/02/2014

13/02/2014

BBC Radio 5 Live - Victoria Derbyshire, 13/02/2014

MD of government's 'Nudge Unit' explains how it tries to change our behaviour.

What is the government's 'Nudge Unit' and how does it try to change our behaviour? Victoria speaks to the unit's MD.

The government department that spends its days trying to work out how to encourage us all to lead a better life. Officially it's called the Cabinet Office's Behavioural Insights Team - but it's better known as "The Nudge Unit". Its goal is to apply psychology to policy. Hear a rare interview with its managing director, Owain Service.

A lifelong Everton fan, who travelled from Malaysia to watch his first ever match, was left disappointed last night when their game against Crystal Palace was called off due to bad weather. Richard Wee has been an Everton supporter for the last 30 years and when the club found out, he ended up meeting the club's manager Roberto Martinez and a couple of players. Mr Wee tells Victoria he'll be back for a live match one day.

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Victoria Derbyshire

13/02/2014

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