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In-depth reporting on the world of social media.

Trending: The 'nice pic, Phwoar!' moment

04/01/2014

The 'nice pic, Phwoar!' moment

BBC World Service - Trending, The 'nice pic, Phwoar!' moment

It’s been a year full of cringe worthy embarrassment for big companies trying to look good on social media.

This week, BBCtrending radio re-tells the stories of how McDonalds, Ryanair and others engaged with the public - and sometimes fell flat. Anne-Marie Tomchak meets the head of communications for Ryanair, whose CEO tweeted 'nice pic, Phwoar' during a real social media engagement session.

So what are the secrets of looking good on social media? And how do you cope when the whole world suddenly targets you on-line, for example for having the same name as a celebrity.

Featuring Esra Dogramaci, BBC digital media consultant, in the studio.

Join the conversation on Twitter #BBCTrending

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