The BBC's international 24-hour news and information channel, as seen by viewers in Africa.

BBC WORLD NEWS Africa

Escape from the Boardroom: Woolworths

Documentaries

Factual

19/10/2013 GMT

Woolworths

Escape from the Boardroom

BBC World News - Escape from the Boardroom, Woolworths

CEO of Woolworths Ian Moir escapes from the boardroom.

CEO of Woolworths Ian Moir escapes from the boardroom as he tries to make South Africans realise that they have no reason to shop anywhere else other than Woolies.

Woolworths, the favourite food and clothing retailer of the South African middle-class, are at a vital point in their history.  Although profits are up, the stagnant state of the South African economy along with competition from rival stores suggests that the task of expansion couldn't be any more challenging for CEO Ian Moir.                
Since taking the helm of Woolworths a few years ago, Iain has transformed the brand into a desirable 21st Century store.  However, his key challenge is to communicate this change and to tell South Africans how the brand has transformed itself with a fresher, modern look that appeals to a younger market and to families across South Africa. 
It is Ian's mission to make Woolworths the number one choice in fashion and food retail for all South Africans. His challenge is to drive product dominance so that Woolworths are at the forefront of business and of people's mind. Will Ian be able to make his South Africans realise that they have no reason to shop anywhere else other than Woolies?

BBC World News

BBC  World News

Escape from the Boardroom: Spyker

How well do today's CEOs know their own businesses?

How well do today's CEOs know their own businesses? We take them out of the boardroom and put them through their paces to see what they can learn.

How well do today's CEOs know their own businesses?  We take them out of the boardroom and put them through their paces to see what they can learn. Even the most in-touch, may be surprised.

Accessibility links

Programme Index

Escape from the Boardroom

Woolworths

Genres

Formats

Series

BBC WORLD NEWS Africa

About BBC World News