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Over To You

Over to You: Reaching New Global Audiences

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12/10/2013

Reaching New Global Audiences

BBC World Service - Over to You, Reaching New Global Audiences

Can the BBC reach the target of a global audience of 500 million by 2022?

Can the BBC reach the target of a global audience of 500 million by 2022? Is this a realistic goal in the context of increasing global competition?

As the BBC’s director generals sets a target of a global audience of 500 million by 2022, Rajan Datar explores how the figure might be achieved in the context of increasing global competition and digital expansion. He speaks to Richard Porter from the World Service and professor Stewart Purvis from City University. Plus, a listener offers a different perspective on last week’s item about the recent Venezuelan elections. And, we find out what is involved in being a guest editor in anticipation of next week’s Newshour’s week of prominent women guest editors.

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