BBC Radio 4 LW

In Business

Factual: Money

Series about the world of work from vast corporations to modest volunteers

Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers

In Business: Design Thinking

Factual

Design Thinking

22/08/2013

BBC Radio 4 - In Business, Design Thinking

Peter Day finds out how designers are moving out of the lab and into the real world.

Peter Day finds out about the concept of 'design thinking', and how designers are moving out of the lab and into the real world in some very unusual ways.

There's a certain magic when a product you've bought just simply works, when a company's customer service satisfies instead of frustrates, or when a website gives you exactly the right information you need, exactly when you need it. But these seemingly serendipitous moments might actually be the result of exact planning and customer research. The technical term is 'design thinking' and with the help of designers eager to break out of the lab and into the real world, it's a movement that's catching on in all sorts of unlikely places.
This week Peter Day talks to the people behind an award-winning government website, agencies that are creating whole companies from scratch, and finds out about other ways that innovative designers are intruding into the real world like never before.
Producer: Mike Wendling.

BBC Radio 4

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

In Business

Design Thinking

Genres

Brand

BBC Radio 4 LW

About BBC Radio 4