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Postcode Profiling: Winners and Losers

Postcode Profiling: Winners and Losers: Episode 2

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Episode 2

BBC Radio 4 - Postcode Profiling: Winners and Losers, Episode 2

Aasmah Mir visits what new research suggests is the least affluent place in the UK.

Aasmah Mir visits what new research suggests is the least affluent place in the UK and asks local people what they think about that.

Aasmah Mir looks at how postcode profiling affects our lives, by visiting what new profiling research suggests is the least affluent place in the UK, and asking local people what they think about that.

This is new research from one of the largest providers of postcode profiling, which classifies all postcodes into neighbourhood types, which can then be used by commercial companies for marketing purposes or by the public sector.

Producer Beth O'Dea.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Aasmah Mir looks at how postcode profiling affects our lives

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Postcode Profiling: Winners and Losers

Episode 2

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