BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

BBC Radio 4

Radio 4

Radio 4 (FM)

Postcode Profiling: Winners and Losers

Postcode Profiling: Winners and Losers: Episode 1

Documentaries

Factual

Episode 1

BBC Radio 4 - Postcode Profiling: Winners and Losers, Episode 1

Aasmah Mir visits what new profiling research suggests is the wealthiest area in the UK.

Aasmah Mir visits what new profiling research suggests is the wealthiest area in the UK and finds out what people think about it.

1/2. Aasmah Mir looks at how postcode profiling affects our lives, as she visits what new profiling research suggests is the wealthiest area in the UK. She meets local residents in this area of the Chilterns, in Buckinghamshire, and asks them what they think about being classified in this way. Especially when none of them realised it was possible to be identified like this.

Postcode profiling is a way of classifying all postcodes into neighbourhood 'types', from Lavish Lifestyles to Stressed Borrowers. This data can then be used by commercial companies for marketing purposes or by the government and public sector, for example to direct health education messages to the appropriate groups of people.

Aasmah Mir puts herself in the hands of the postcode profilers to find out what type of neighbourhood she lives in, and whether the data they crunch is accurate. What kind of people live where she does? And how do they spend their money?

Producer Beth O'Dea.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Aasmah Mir looks at how postcode profiling affects our lives

Accessibility links

Programme Index

Postcode Profiling: Winners and Losers

Episode 1

Genres

Formats

Series

BBC Radio 4 FM

About BBC Radio 4