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The Bottom Line: Series 14: The App Industry

31/05/2013 GMT

The App Industry

Series 14

BBC World News - The Bottom Line, Series 14, The App Industry

'Appreneurs' trying to make money in a new market discuss the challenges with Evan Davis.

'Appreneurs' trying to make money out of products for smart phones discuss with Evan Davis what it is like to work in a market where traditional business models do not apply.

Evan Davis meets 'appreneurs' trying to make money in a marketplace where traditonal business rules do not apply. Becoming an appreneur is easy. All you need is a computer and a couple of hundred pounds. And an idea of course. No surprise perhaps that thousands of new apps are created every week to serve the ever growing smart phone and tablet computer market. But what happens next? How do you make a living if your product is free? And if you sell your app, how high can you go when buyers expect a lot for very little? And how do you market to customers without knowing who they are?

The Bottom Line: Series 14

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