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The Ideas Exchange: Bethlehem Alemu and Jorgen Vig Knudstorp

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Factual: Money

The Ideas Exchange: Bethlehem Tilahun Alemu and Jorgen Vig Knudstorp

01/09/2012 GMT

Bethlehem Alemu and Jorgen Vig Knudstorp

The Ideas Exchange

BBC World News - The Ideas Exchange, Bethlehem Alemu and Jorgen Vig Knudstorp

What do toy company Lego and shoe firm SoleRebels have in common?

Bethlehem Tilahun Alemu, founder of Ethiopian footwear company SoleRebels, travels 3,500 miles to Denmark to meet Jorgen Vig Knudstorp, the chief executive of toy company Lego.

BBC World News

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Exploring the minds shaping global business.

Exploring the minds shaping global business, The Ideas Exchange pairs up business leaders from around the world to discuss today's business landscape and their secrets to success.

Exploring the minds shaping global business, The Ideas Exchange pairs up business leaders from around the world to discuss today's business landscape and their secrets to success.

Travelling to cities such as Beijing, Madrid, London, Addis Ababa, Sao Paulo and New York, the series will highlight expertise in industries from pharmaceuticals to telecoms.



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