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The Bottom Line

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The view from the top of business, presenting a clearer view of the business world, through discussion with people running companies.

The Bottom Line: Series 13: Wine

23/03/2013 GMT

Wine

Series 13

BBC World News - The Bottom Line, Series 13, Wine

Evan Davis and his guests discuss the business of wine.

It�s said that the best way to make a small fortune in the wine business is to start with a large one. Evan Davis and guests explore the challenges and pitfalls of the wine trade.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

It's said that the best way to make a small fortune in the wine business is to start with a large one. Evan Davis and his guests explore just how profitable selling crushed grapes really is. How do they convince consumers they are offering quality and value?

Joining Evan in the studio are Graham Sumeray, CEO Fine + Rare; Dan Jago, Category Director (Beers, Wines and Spirits) at Tesco�s;  Alok Mathur, co-founder and director Soul Tree Wines.

The Bottom Line: Series 13

BBC World News

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The view from the top of business, featuring discussion with leading business people.

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