Factual

Original version

BBC World Service

BBC World Service Online

The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

BBC Radio 4 FM

BBC Radio 4 LW

The Bottom Line: 21/03/2013

21/03/2013

BBC Radio 4 - The Bottom Line, 21/03/2013

Evan Davis and guests explore the challenges and pitfalls of the wine trade.

It's said that the best way to make a small fortune in the wine business is to start with a large one. Evan Davis and guests explore the challenges and pitfalls of the wine trade.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

It's said that the best way to make a small fortune in the wine business is to start with a large one. Evan Davis and his guests explore just how profitable selling crushed grapes really is. How do they convince consumers they are offering quality and value?

Joining Evan in the studio are Graham Sumeray, CEO Fine + Rare; Dan Jago, Category Director (Beers, Wines and Spirits) at Tesco's; Alok Mathur, co-founder and director Soul Tree Wines.

Editor: Innes Bowen.

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

The Bottom Line

21/03/2013

Genres

Brand

BBC World Service Online

About BBC World Service