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Global Business: The New Normal

The New Normal

19/01/2013

BBC World Service - Global Business, The New Normal

Peter Day asks how businesses are coping in an era of no growth

Peter Day travels to the British Midlands, the country's manufacturing heartland, to find out how businesses are coping with the New Normal, an economy with no growth.

Peter Day travels to the British Midlands to find out how beleaguered manufacturers are coping with the most difficult economy in decades. The region used to be the metal bashing heartland of the country but now manufacturers, service providers and entrepreneurs starting their own companies are all struggling to find a way to keep profitable in an era of low growth. What lessons have been learned over the past five years and how can the past help plan the way forward for the future?

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