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Call Kaye: 14/11/2012

14/11/2012

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A boy with Down's Syndrome is in a TV advert. Will he change attitudes to disability?

A boy with Down's Syndrome has appeared in a TV advert for Marks and Spencer. Kaye asks whether his inclusion is tokenistic or a step forwards for disability awareness.

A boy with Down's Syndrome, Seb White, has made his TV debut on M&S's Christmas advert, after a campaign by his mother persuaded the giant retailer to include him.

Does the ad represent a step forward in representation of disability in the public arena? Or is there a really, really long way to go before there are enough disabled people in the media?

Kaye asks... Can a TV advert change attitudes to disability?

And as Scotland hears from Dutch cycling experts on how to make our roads safer and our policies better for two-wheeled traffic, Kaye hears from a Dutchman living, and pedalling, over here.

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