Shortened

BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

BBC Radio 4

Radio 4

Radio 4 (FM)

The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

BBC World Service

BBC Radio 4 LW

BBC World Service Online

The Bottom Line: 05/07/2012

05/07/2012

BBC Radio 4 - The Bottom Line, 05/07/2012

Evan Davis and guests discuss the evolution and hierarchy of brands, and consumer taste.

Evan Davis and guests discuss the evolution and hierarchy of brands. They also consider consumer taste - do customers have good taste, or do they just buy what they are given?

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV.

Evan and his executive guests discuss the evolution and hierarchy of brands. Who has the upper hand in the many battles being fought between big consumer brands and shops' own-labels? They also consider consumer tastes - do their own customers have good taste, or do they just buy what they're given? 

Joining Evan in the studio are Justin King, chief executive of supermarket chain Sainsbury's; Cecile Bonnefond, chief executive of French champagne house Piper-Heidsieck; Geoff Cooper, chief executive of builders merchant Travis Perkins.

Producer: Ben Crighton
Editor: Stephen Chilcott.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

The Bottom Line

05/07/2012

Genres

Brand

BBC Radio 4 FM

About BBC Radio 4