Evan Davis and guests discuss the evolution and hierarchy of brands. They also consider consumer taste - do customers have good taste, or do they just buy what they are given? Show more
Discover 11,128,835 listings and 280,363 playable programmes from the BBC
Evan Davis and guests discuss the evolution and hierarchy of brands. They also consider consumer taste - do customers have good taste, or do they just buy what they are given? Show more
Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.
