Original version

The BBC South region started on 5th January 1961 as part of the BBC Television Service, before becoming BBC One South.

BBC One South

The Apprentice

Talent Shows

Entertainment

Bust-ups and boardroom battles in Britain’s toughest job interview.

BBC Three

Simulcast of network BBC One in high definition. From 03/11/2010

BBC One HD

The BBC West region started on 1st September 1957 as part of the BBC Television Service, before becoming BBC One West.

BBC One West

The BBC South West region started on 20th April 1961 as part of the BBC Television Service, before becoming BBC One South West.

BBC One South West

BBC One London

London

BBC One West Midlands

BBC One region covering Derbyshire, Leicestershire and Nottinghamshire.

BBC One East Midlands

The BBC East region started on 1st May 1959 as part of the BBC Television Service, before becoming BBC One East.

BBC One East

BBC One North West

The BBC North East & Cumbria region started in 1959 (tbc) as part of the BBC Television Service, before becoming BBC One North East & Cumbria.

BBC One North East & Cumbria

BBC One Yorkshire

BBC One Oxfordshire

Formerly part of a wider BBC One South East region that included London and part of the South region. Separated from BBC One London 2001-09-03 following reorganisation of the South East region.

BBC One South East

BBC One Cambridgeshire

BBC One Channel Islands

BBC One Yorks & Lincs

BBC One Scotland

Scotland

BBC Northern Ireland region started on 19th April 1955 as part of the BBC Television Service, before becoming BBC One Northern Ireland.

BBC One Northern Ireland

BBC One Wales

Wales

The Apprentice: Series 8

Lord Sugar

Nick Hewer

Karren Brady

Michele Kurland

Peter Moore

Cate Hall

The Apprentice: Series 8: Episode 12: Affordable Luxury

Reality

Affordable Luxury

Episode 12

Episode 12: Affordable Luxury

Series 8

BBC One - The Apprentice, Series 8, Affordable Luxury

The teams must consider affordable luxury retail markets and devise a new product range.

Business-based competition. The candidates must consider affordable luxury retail markets and devise a new product range, complete with prototype retail space.

Lord Sugar calls the teams to Burlington Arcade, a luxury shopping centre in London's West End. He spells out that in the current economic climate Britain still has a taste for the finer things in life, but they should come with an affordable price tag. He reveals that the candidates' latest task is to consider affordable luxury retail markets and come up with a new product range. 

One team opts for male grooming products and takes its research very seriously, while the other team chooses sweets but gets carried away with tasting chocolates rather than exploring how the business of confectionary actually works. As the competing products take shape, the race is on to perfect the design and branding. And when one team is stuck for ideas, it falls to just one candidate to come up with the goods. 

Both teams must create prototype retail spaces that will showcase their products to trial customers. Their verdict is that one product has the wow factor but the other shows a distinct lack of creativity.  And when they face industry experts and Lord Sugar to explain their business plans, both teams face some difficult questions. 

In the boardroom, the winners know they are through to the final, while the losers fight for the last chance to become Lord Sugar's business partner.  For one candidate, though, it is the end of the road, clearly signposted with the words 'You're fired'.

BBC One

Candidates compete to go into business with multi-millionaire tycoon Lord Sugar.

Series in which candidates compete to go into business with multi-millionaire tycoon Lord Sugar.

Accessibility links

Programme Index

The Apprentice

Series 8

Episode 12: Affordable Luxury

Contributors

Genres

Formats

Brand

Series

BBC One South

About BBC One