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Stephen Sackur

HARDtalk: Peter Keen - Director of Performance, UK Sport

20/04/2012

Peter Keen - Director of Performance, UK Sport

BBC News Channel - HARDtalk, Peter Keen - Director of Performance, UK Sport

Stephen Sackur speaks to Peter Keen. Has the cult of winning gone too far?

Stephen Sackur speaks to Peter Keen, Performance Director for UK Sport. In Beijing his strategies helped deliver a record medal haul, in London the aim is to do even better.

The official Olympic creed says it's not the winning that counts but the taking part. Try telling that to the elite professional athletes and their coaches who have dedicated their lives to the quest for a gold medal.

With the London games now fewer than 100 days away Stephen Sackur speaks to Peter Keen, Performance Director for UK Sport. In Beijing in 2008, his strategies helped deliver a record medal haul for team GB, in London the aim is to do even better. But has the cult of winning gone too far?

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Peter Keen - Director of Performance, UK Sport

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