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Global Business

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Global Business: Future Pharma

25/02/2012

Future Pharma

BBC World Service - Global Business, Future Pharma

Difficult strategic choices facing the pharma industry.

Peter Day hears how the global pharmaceutical industry is facing some difficult strategic choices.

The global pharmaceutical industry is facing some difficult strategic choices. 

As the costs of research and development rise, other more reliable revenue streams look increasingly attractive.  

In this edition of Global Business Peter Day hears from three leading industry insiders who share their visions for the future of the pharma business, discuss the focus on emerging healthcare models and tell him how the industry will find investment over the coming years

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