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BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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Desert Island Discs

Discussion & Talk

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Factual: Arts, Culture & the Media

Factual: Life Stories

Castaway guests share the soundtrack of their lives.

Eight tracks, a book and a luxury: what would you take to a desert island? Guests share the soundtrack of their lives.

BBC Radio 4 LW

Kirsty Young

Martin Sorrell

Desert Island Discs: Sir Martin Sorrell

04/12/2011

Sir Martin Sorrell

BBC Radio 4 - Desert Island Discs, Sir Martin Sorrell

Sir Martin Sorrell is interviewed by Kirsty Young for Desert Island Discs.

Kirsty Young's latest castaway is businessman Sir Martin Sorrell.

Kirsty Young's castaway is the businessman Sir Martin Sorrell. 

He's been called "the world's most influential ad man," and is the founder and chief executive of the world's biggest advertising agency, WPP. 

He was 40 when he left Saatchi and Saatchi to be his own boss, he says: "When I started off, what I wanted to do was to build a company and manage it - I wanted to be an entrepreneur and be a manager." 

Producer: Leanne Buckle.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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