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Panorama: The Truth About Supermarket Price Wars

The Truth About Supermarket Price Wars

05/12/2011

BBC One - Panorama, The Truth About Supermarket Price Wars

Supermarkets say their price war is good for shoppers, but are their offers all they seem?

Sophie Raworth takes her trolley round the aisles of Britain's biggest supermarket chains and reveals some nasty surprises at the checkout.

With their price drops, roll-backs, brand matches - as well as that old firm favourite, the two-for-one offer - our leading supermarkets are doing battle for our cash. They claim their price war is good news for shoppers in these tough times, but are their money-saving offers all they seem? 

Sophie Raworth takes her trolley round the aisles of Britain's biggest supermarket chains and reveals some nasty surprises at the checkout.

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