05:32Discovery08/10/2011 GMTBBC World Service Duration: 18 minutes Sun 9th Oct 2011, 05:32 on BBC World Service OnlineAvailable for over a yearListen nowVincent Dowd looks back on how design, science and business came together in a single brandGenresFactualScience & NatureFormatsMagazines & ReviewsBrandDiscovery Source: BBC Online
