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BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: Marketing and Mess

13/10/2011

Marketing and Mess

BBC Radio 4 - The Bottom Line, Marketing and Mess

Stephanie Flanders and guests discuss the art of marketing, and messiness in business.

Stephanie Flanders and guests consider the art of marketing. They also discuss messiness in the workplace - is a cluttered desk really a sign of a cluttered mind?

The view from the top of business. Presented this week by Stephanie Flanders, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Stephanie asks her panel about the dos and don'ts of marketing. They also talk about messiness in the workplace. Is there any truth to the claim that a cluttered desk is a sign of a cluttered mind?

Stephanie is joined in the studio by Richard Harpin, chief executive of emergency home repairs business Homeserve; Nick Wheeler, founder and chairman of shirt company Charles Tyrwhitt; Charles Cohen, chief executive of mobile gaming company Probability.

Producer: Ben Crighton.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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