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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: McDonald's and New Tech

29/09/2011

McDonald's and New Tech

BBC Radio 4 - The Bottom Line, McDonald's and New Tech

Evan Davis and his guests debate whether the progress of technology has slowed down.

van Davis asks his guests how well McDonald's is managing to revive its famous fast-food formula. They also debate whether the progress of radical new technology has slowed down.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan and his guests discuss McDonald's. After a rocky period in the middle of the last decade, how well has the global burger chain managed to revive its famous fast-food formula? They also debate whether the progress of radical new technology has slowed down. 

Evan is joined in the studio by Greg Lucier, chief executive of US biotechnology company Life Technologies; Rita Clifton, chairman of branding consultancy Interbrand; Jill McDonald, chief executive of McDonald's UK.

Producer: Ben Crighton.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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