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Series 18

Bust-ups and boardroom battles in Britain’s toughest job interview.

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Simulcast of network BBC One in high definition. From 03/11/2010

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The Apprentice: Series 7

Lord Sugar

Nick Hewer

Karren Brady

Michele Kurland

Mark Saben

The Apprentice: Series 7: Episode 2: Mobile Phone Application

Reality

Mobile Phone Application

Episode 2

Episode 2: Mobile Phone Application

Series 7

BBC One - The Apprentice, Series 7, Mobile Phone Application

Lord Sugar challenges the teams to design, launch and promote a mobile phone application.

Business-based reality show. Lord Sugar challenges the teams to think big and go global as they design, launch and promote a new mobile phone application.

An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application. 

In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads. 

With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.

BBC One

Lord Sugar returns with 16 hopefuls competing to win a £250,000 investment.

Sixteen hopefuls compete to win a £250,000 investment to start their own company, with Lord Sugar as their business partner.

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Episode 2: Mobile Phone Application

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