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Global Business

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Global Business: Quick on the Draw

14/05/2011

Quick on the Draw

BBC World Service - Global Business, Quick on the Draw

Peter Day looks at a productive pencil rivalry.

Peter Day visits Nuremberg in Germany to look at Staedtler and Faber-Castell's productive pencil rivalry.

In an age of high technology communications, two long-established companies in a single German city are still battling each other for supremacy in a global marketplace ... in pencils. In Nuremberg Peter Day asks Faber-Castell and Staedtler how they both stay sharp ... and finds out what light (and shade) they can throw on the success of German industry and the viability of Europe as a single economy.

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