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Global Business

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Global Business: Thinking about Thinking

02/04/2011

Thinking about Thinking

BBC World Service - Global Business, Thinking about Thinking

Peter Day hears about design thinking and artistry in business

In this thought-provoking programme, Peter Day hears about design thinking and artistry in business.

Peter Day has his 'thinking hat' on for this edition when he hears from two academics from the Rotman School of Management in Toronto, Canada

Dr. Hilary Austen and Professor Roger Martin will be discussing design thinking and artistry in business.  

Austen is the author of Unleashed: A Guide to Pursuing Great Performance in Work and Life.  It looks at the ability to harness originality and mastery to enhance performance and help solve today's most demanding problems.  And Roger Martin has written extensively on design and believes we rely far too exclusively on analytical thinking.

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