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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: Fashion

24/03/2011

Fashion

BBC Radio 4 - The Bottom Line, Fashion

Evan Davis asks his guests how clothing and fashion differ from other businesses.

Evan Davis asks his guests from the world of fashion and clothing whether normal business rules apply. Who is in charge - rational corporate executives, or prima donna designers?

The view from the top of business, presented by Evan Davis. The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan's guests are all top executives from the world of fashion and clothing. They discuss whether normal business rules apply in their world. They also get down to the nitty gritty of the business itself - who makes the money and how do they set the prices?

The panel also talks about marketing, and the role of PR in getting their products noticed. 

Evan is joined in the studio by Jane Sheperdson, chief executive of Whistles; Simon Berwin, managing director of Berwin & Berwin; Kim Winser, fashion and retail expert with private equity group 3i.

Producer: Ben Crighton.

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