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The Media Show

Factual: Arts, Culture & the Media

This is the programme about a revolution in media.

Social media, anti-social media, breaking news, faking news: this is the programme about a revolution in media.

The Media Show: 24/03/2011

24/03/2011

BBC Radio 4 - The Media Show, 24/03/2011

BBC cuts with Pat Younge, Maggie Brown and Richard Brooks; reviewing the TV ad market.

The BBC is looking at radical options to balance its budget after the licence fee freeze - Steve puts them to Pat Younge who's leading the review. And changes in the TV ad market?

Cuts in local radio, dropping Wimbledon and Formula 1, closing down networks at night: just some of the radical options reported in this week's papers as the BBC looks to find ways of balancing its budget after the latest licence fee settlement. Will any of them actually happen and are they even needed? We hear from the senior BBC executive running the review, Pat Younge. Maggie Brown of the Guardian and Richard Brooks of the Sunday Times discuss the ideas.

And last week Ofcom announced a full-on review of the TV advertising sales system. Matthew Horsman of Mediatique gives his view on what this might mean for viewers, advertisers and commercial broadcasters.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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24/03/2011

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