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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: Consumer Research

24/02/2011

Consumer Research

BBC Radio 4 - The Bottom Line, Consumer Research

Evan Davis and guests swap thoughts on consumer research and business awards.

Evan Davis and guests swap thoughts on consumer research and what it tells them about consumers. They also discuss whether business awards serve any purpose.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan's top business guests hail from retail and advertising. They swap thoughts on consumer research. Companies spend lots of money to find out how their customers spend theirs, but do they learn anything useful?

They also debate what purpose business awards serve. Can they actually help a company be more successful?

Evan is joined in the studio by Ian Cheshire, chief executive of home improvement retail company Kingfisher. And from the world of advertising, Cilla Snowball, group chief executive and chairman of Abbott Mead Vickers BBDO, and David Jones, global chief executive of Havas Worldwide.

Producer: Ben Crighton.

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