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Global Business

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Global Business: Professor Michael Porter

28/12/2010

Professor Michael Porter

BBC World Service - Global Business, Professor Michael Porter

Are firms caught in an outdated approach to creating value?

Peter Day hears a challenge to capitalism from one of the most influential business thinkers in the world.

Capitalism is the way much business works in many parts of the world. But it is under siege. Too many companies have lost side of the most basic question: “Is our product good for our customers?  Business and society have been pitted against each other for far too long. Companies are trapped in an outdated approach to creating value.” The words of an internationally known business thinker, Professor Michael Porter from Harvard Business School.  Peter Day takes a close look at his big idea, which may herald the new way forward for capitalism.

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