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The Bottom Line

Factual: Money

The view from the top of business, presenting a clearer view of the business world, through discussion with people running companies

The Bottom Line: Series 6

Evan Davis

The Bottom Line: Series 6: Episode 7

Episode 7

Series 6

BBC News Channel - The Bottom Line, Series 6, Episode 7

Evan Davis and a panel of top guests discuss company names.

Evan Davis and a panel of top guests examine how young upstart companies can outsmart their well-established incumbent opponents, and discuss company names.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan and a panel of top guests from the worlds of online retail, investment and utilities examine how young upstart companies can outsmart their well-established incumbent opponents, and how those opponents can defend themselves.

The panel also discuss company names. What makes a good one? And why the business obsession with changing them? 

Evan is joined in the studio by Katherine Garrett-Cox, Chief Executive of FTSE100 Alliance Trust, an investment trust; Brent Hoberman, serial internet entrepreneur and founder of web-based furniture company made.com; Phil Bentley, Managing Director of utility company British Gas.

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The view from the top of business, featuring discussion with leading businesspeople.

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