Factual: Politics

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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: 07/10/2010

07/10/2010

BBC Radio 4 - The Bottom Line, 07/10/2010

Evan Davis and guests discuss new forms of marketing and the role of optimism in business.

Evan Davis and guests navigate some of the new media routes into a consumer's consciousness. They also discuss whether it's better to be optimistic in business, or realistic.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan and a panel of guests from the worlds of advertising, branding and lifestyle management discuss viral videos, social networking and some of the other methods companies now employ to reach out to their customers. 

The panel also discusses positive thinking. Is better to be optimistic in business, or realistic? 

Evan is joined in the studio by Alex Cheatle, chief executive of the lifestyle management company Ten Group; Jasmine Montgomery, co-founder of branding consultancy Seven Brands; Robin Wight, president of communications group Engine.

Producer: Ben Crighton.

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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The Bottom Line

07/10/2010

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