Original version

BBC Radio 4 FM

BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

BBC Radio 4

Radio 4

Radio 4 (FM)

The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

BBC World Service

BBC Radio 4 LW

BBC World Service Online

The Bottom Line: 23/09/2010

23/09/2010

BBC Radio 4 - The Bottom Line, 23/09/2010

Evan Davis and guests discuss the importance of the US economy and corporate sponsorship.

Evan Davis and guests discuss whether the world economy can flourish even if the US does not. And sponsorship - how companies decide which events to back, and how much to spend.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan Davis is joined by a panel of chief executives to discuss the US economy. There was concern over the summer that the world's economic powerhouse could be about to enter a double-dip recession, dragging rest of the world down with it. Those fears might may have now subsided, so how is the US economy actually faring? And can the rest of the world thrive without a booming America? The panel also discusses sponsorship - how companies decide which events to back, and how much to spend.

Evan is joined in the studio by Nani Beccalli-Falco, President and Chief Executive of GE International; Trevor Matthews, Chief Executive of Friends Provident; Mike Lynch, founder and Chief Executive of Autonomy.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

The Bottom Line

23/09/2010

Genres

Brand

BBC Radio 4 FM

About BBC Radio 4