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Global Business: Use Your Imagination

10/08/2010

Use Your Imagination

BBC World Service - Global Business, Use Your Imagination

Peter Day talks to author Piero Morosini about changing business by using your imagination

Peter Day hears from Italian Peruvian author Piero Morosoni on how to bring imagination to the centre of how people work.

This week Peter Day talks to Italian Peruvian author and consultant, Piero Morosini.  His new book Seven Keys to Imagination is an unusual proposition advising companies to 'create the future by imagining the unthinkable ... and delivering it'.

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