Factual: Politics

Original version

BBC World Service

BBC World Service Online

The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

BBC Radio 4 FM

BBC Radio 4 LW

The Bottom Line: 03/06/2010

03/06/2010

BBC Radio 4 - The Bottom Line, 03/06/2010

Evan Davis and his panel discuss lobbying and 'new and improved' products.

Evan Davis is joined by top executives from an industry group, a broadcaster and a circus company to discuss lobbying and 'new and improved' products.

Evan Davis is joined by three top executives from a broadcaster, an industry group, and a circus company. Lobbying is the first item on the agenda, and the guests give their views on how loud business should shout, both in the media and when trying to influence government. Is the popular portrayal of lobbying as a somewhat shady occupation close to the truth - and how much time and effort do the guests devote to trying to capture the attention of politicians and civil servants?

They also discuss the phrase 'new and improved'. It's a much used label, but Evan finds out how the guests develop new products, how they improve their existing lines, and whether they resist the temptation to hype up their next big thing. 

Evan's guests are Daniel Lamarre, president and chief executive of Cirque du Soleil; Helen Alexander, president of the CBI; and Jeremy Darroch, chief executive of BskyB.

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

The Bottom Line

03/06/2010

Genres

Brand

BBC World Service Online

About BBC World Service