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Big in Bangalore, Big in Beijing

Tim Mansel

Big in Bangalore, Big in Beijing: Episode 1

Episode 1

BBC Radio 4 Extra - Big in Bangalore, Big in Beijing, Episode 1

Rajan Datar follows heavy metal band Iron Maiden to India.

Rajan Datar follows heavy metal band Iron Maiden to India. How does western music play in emerging economies? From May 2010.

With the collapse of The Iron Curtain in the 1980s, a new frontier was open for Western Music acts to exploit. 

For years, fans in Eastern Europe had been starved of live performances by Western bands and singers due to the difficulties involved in trying to perform in countries cut off by ideology and politics. So where is the new frontier now? Perhaps bands should look east? With the rise of India and China as economic powerhouses, complete with growing middle classes, are these now the new territories for bands and artists to target as they seek new audiences and revenue streams?

Rajan Datar follows legendary British band Iron Maiden as they head to Bangalore for a sold out festival appearance. With exclusive access Rajan hangs out backstage with singer Bruce Dickinson, who not only fronts the band, but is also the pilot of the specially-converted plane which they use to travel the world whilst on tour. 

Rajan speaks to the promoters who are trying to make India the new destination of choice for Western music artists and hears from fans who have travelled for days from all parts of the sub continent to be at the concert. He also discovers, with surprising results, which musical genres sell in India and which don't. 

Producer:  Tim Mansel. 

A Bite Yer Legs production first broadcast on BBC Radio 4 in May 2010.

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Rajan Datar follows the exodus of western bands to India and China

Broadcaster and journalist Rajan Datar follows the exodus of western bands to India and China, the emerging markets in pop and rock, to see whether the rewards outweigh the pitfall

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