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Americana

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An insider's guide to the stories and people shaping the USA today

From coast to coast, an insider's guide to the stories and people shaping the USA today

Americana: 11/04/2010

11/04/2010

BBC Radio 4 - Americana, 11/04/2010

David Willis presents an insider guide to the people and the stories shaping America.

David Willis asks how do you package American success? Guests include David Remnick from the New Yorker and Hollywood producer Jerry Weintraub.

David Willis takes a look at the creative packaging that can make it or break it, in America. He talks to author David Remnick about his new biography, "The Bridge: The Life and Rise of Barack Obama." The book illuminates the ways that the 44th American President crafted his image and landed in the spotlight of the political stage. 

As British leaders prepare to step into their first televised debates there is much that can be learned from America about what to avoid in order to come out on top while under the bright television lights. 

Award-winning film producer Jerry Weintraub talks about how to spot a winner among a sea of possibilities. From "Karate Kid," to "Ocean's Eleven," "Ocean's Twelve," and "Oceans Thirteen," the successful film producer knows what works and what doesn't in this nation of dreamers. 

And Americana takes a trip up the northeast coast, to Maine. The last remaining U.S. sardine factory will package its last fish despite efforts to keep the factory running after all these decades.

Email - americana@bbc.co.uk
Twitter - @bbcamericana.

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11/04/2010

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