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In Business

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Series about the world of work from vast corporations to modest volunteers

Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers

In Business: Life Cycle

08/04/2010

Life Cycle

BBC Radio 4 - In Business, Life Cycle

Peter Day slips on his cycle clips to find out where the bike industry is taking us.

For a 200-year-old machine, the bicycle still has a lot of life in it. Peter Day slips on his cycle clips to find out where the bike industry is taking us.

Life Cycle

Britain is experiencing a two-wheeled revolution. Folding bikes, e-bikes, tricycles, recumbents, fixies, cargo bikes, bamboo bikes - the bicycle is being reinvented and demand is so great that many manufacturers are struggling to keep up. Amid burgeoning sales of bicycles and accessories, are we witnessing a genuine cultural shift towards two wheels or will this turn out to be just another fad? Peter Day meets some of the businesses and innovators hoping pedal power is here to stay.

Producer: Ben Crighton.

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