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Global Business

Factual: Money

Insights into the business world from the BBC.

Global Business: Life Cycle (part 1)

20/04/2010

Life Cycle (part 1)

BBC World Service - Global Business, Life Cycle (part 1)

Peter Day on where the bike industry is heading.

For a 200-year-old machine PeterDay discovers the bicycle still has a lot of life in it.

Britain is experiencing a two-wheeled revolution. Folding bikes, e-bikes, tricycles, recumbents, fixies, cargo bikes, bamboo bikes – the bicycle is being reinvented and demand is so great that many manufacturers are struggling to keep up. Amid burgeoning sales of bicycles and accessories, are we witnessing a genuine cultural shift towards two wheels or will this turn out to be just another fad? Peter Day meets some of the businesses and innovators hoping pedal power is here to stay.

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