BBC Radio Orkney

The Business

Factual: Money

Graham Stewart with the stories and issues making the news in business.

Graham Stewart with the stories and issues making the news in business from Scotland, the UK and around the world.

The Business: 04/04/2010

04/04/2010

BBC Radio Scotland - The Business, 04/04/2010

Graham Stewart and guests explore the art of sales.

Graham Stewart looks at the world of sales, asking what makes a good salesperson and whether the hard sell is at variance with the Scots' Calvanist temperament.

Joining us in the studio are Dr Liz Logie-MacIver, lecturer in  marketing at Edinburgh Napier University, and Derek Anderson, director of Sales Recruitment Scotland.

And our business editor Douglas Fraser visits the Pheonix Car Company's sales team in Linwood to find out how their American-inspired techniques work.

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04/04/2010

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