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Sport: Horse Racing

12/03/2010

BBC Radio 4 - Racing Ahead

Chris Ledgard reports on attempts to modernise horse racing.

The horse racing authorities are worried about the future of their sport. Chris Ledgard reports on efforts to attract a new generation of punters.

Horse racing is trying to revolutionise its public image, restore television audiences and attract a new generation of punters. But does anyone fancy its chances? Chris Ledgard investigates.

Twenty years ago, betting shops were dominated by horse racing. Now, bookmakers say, the sport accounts for less than half of their business. Racing faces a challenging future and has set up a group called Racing For Change to develop a new image.

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