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BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: 04/03/2010

04/03/2010

BBC Radio 4 - The Bottom Line, 04/03/2010

Evan Davis and guests discuss the power of advertising and the pace of business life.

Evan Davis is joined by a panel of top executives to discuss the power of advertising. They also debate whether the pace of business life has sped up.

Evan Davis asks his panel of top business guests whether the pace of business life has sped up. They also discuss the power of advertising; is it true that the more you spend the more you get?

Evan is joined by the chief executive of WPP Sir Martin Sorrell, chairman of Interbrand Rita Clifton and managing partner of private equity firm ISIS Wol Kolade.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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The Bottom Line

04/03/2010

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