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HARDtalk: Ben Page, Chief Executive, Ipsos MORI

02/03/2010

Ben Page, Chief Executive, Ipsos MORI

BBC News Channel - HARDtalk, Ben Page, Chief Executive, Ipsos MORI

As an election approaches the country faces a blizzard of polls. Can they be trusted?

Stephen Sackur talks pollster Ben Page, the chief executive of Ipsos MORI. As a general election approaches the country faces a blizzard of opinion polls. Can they be trusted?

In a special edition recorded in front of an audience at Editorial Intelligence's Names Not Numbers symposium in north Wales, Stephen Sackur talks to one of Britain's leading pollsters, Ben Page, the chief executive of Ipsos MORI.

As Britain approaches a general election, the country faces a blizzard of opinion polls purporting to show what people want, what they think and how they'll vote. Stephen Sackur puts it to him that there is a lot of talk about whether politicians can be trusted, but what about pollsters?

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