BBC Radio Shetland

The Business

Factual: Money

Graham Stewart with the stories and issues making the news in business.

Graham Stewart with the stories and issues making the news in business from Scotland, the UK and around the world.

The Business: 13/12/2009

13/12/2009

BBC Radio Scotland - The Business, 13/12/2009

Saatchi and Saatchi on advertising, plus a bid to boost the craft industry's profile.

Saatchi and Saatchi talk advertising, plus a report on new investment to boost the craft industry's profile and reputation.

Graham Stewart's studio guests this week are Polly Purvis, executive director of ScotlandIS, and Mark Brock, associate director with Barrhead Travel.

As companies slash their advertising budgets during the recession, we discuss how technology is changing the way business communicates with its customers. Simon Francis, Head of Europe, the Middle East and Africa for advertising giant Saatchi and Saatchi tells our business editor, Douglas Fraser, that advertisers believe the worst is over and that the recession has taught them new tricks.

And reporter Ian Hamilton looks at efforts to boost the reputation of Scotland's craft sector with a new Â£4.5bn advertising campaign.

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13/12/2009

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