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Business Daily: Soft hearts and hard heads

15/10/2009

Soft hearts and hard heads

BBC World Service - Business Daily, Soft hearts and hard heads

How rich people ask tougher questions before giving. And charity and different cultures.

How rich people are asking tougher questions before giving.  Plus cultural differences:  are Indians different from Europeans and Americans when it comes to charity?

How rich people are now asking tougher questions before giving.  Plus cultural differences:  are Indians different from Europeans and Americans when it comes to charity?  Ram Gidoomal is an entrepreneur who is also involved in charity - he straddles the continents and cultures.  And Martin Brookes is chief executive of New Philanthropy Capital which was set up by a group of financiers in the City of London to assess charities on behalf of donors. Plus Wycliffe Muga on a scam involving money and mobile phones in Kenya.

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